Today, HousingWire announced the winners of the inaugural 2021 Marketing Leaders awards, recognizing the most creative and influential marketing minds of the housing economy. Our very own Kasia Stephenson, VP-Director of Marketing, was selected as one of fifty professionals recognized for this award.
Since joining Sierra Pacific Mortgage in 2019, Kasia has spearheaded initiatives to increase lead generation, launched an enterprise-grade marketing and customer engagement platform, and transformed the company brand with an emphasis on a mission-driven company culture. When I think of individuals who Create What's Next at Sierra, Kasia and her team have done an incredible job staying attentive to the constant change in how a customer or referral partner conducts business. This last year, we rolled out two new digital platforms to empower the sales team and transform the customer experience. Both our company-wide CRM, Total Expert, and video communication platform, BombBomb, allowed us to pivot quickly and remain top of mind.
As the market continues to shift, I have the utmost confidence in Kasia's ingenuity and speak for the entire team when I say how truly lucky we are to have her on the management team.